Johnnie Walker sheds 300 grams to make “world’s lightest glass whisky bottle”

Drink firm Diageo has produced what it believes is the world’s lightest standard-sized glass spirits bottle for its Johnnie Pedestrian Blue Label Ultra whisky, launching following week at the London Design Celebration.

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Diageo global layout director Jeremy Lindley informed Dezeen that the task was substantiated of an ideation session on the future of high-end, where the group recognized an emerging trend prizing agility and sustainability over luxury.

Lindley’s instructions will occur at Liquid Light on Tuesday 17 September at 12pm, Wednesday 18 September at 3pm and Thursday 19 September at 1pm. See our London Layout Event 2024 overview on Dezeen Occasions Guide for information about the many other exhibits, talks and setups occurring throughout the week.

Our most preferred newsletter, formerly called Dezeen Weekly, is sent every Tuesday and features an option of the best viewers comments and a lot of talked-about tales. Plus occasional updates on Dezeen’s solutions and breaking information.

Throughout, the rounded teardrop base remained a non-negotiable for agility. Lindley says the container can still stand up, yet not accurately so– therefore the advancement of a protective bamboo “cage” for the bottle’s presentation.

From this beginning point, Lindley’s team worked to delicately customize the form to evoke the basic Johnnie Pedestrian container, ultimately moving to technical evaluation and 3D modelling, and partnering with Turkish glass firm Şişecam to reach the completed hand-blown product.

It additionally ratings better on Diageo’s inner carbon influence assessment, as most of the carbon exhausts from glass product packaging are produced in its production in high-heat heaters, instead of through transportation or other methods.

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Johnnie Walker Blue Label Ultra is being released in a restricted version of 888 cost ₤ 1,000, and will certainly be gone for the London Layout Celebration with an installation called Fluid Light by Marshmallow Laser Banquet at the Old Selfridges Resort in Marylebone.

Where a common 700-millilitre bottle spirits bottle evaluates around 500 grams, the special-edition Johnnie Walker container considers simply 180 grams without a cover, and was made in a mission to reduce the carbon emissions from packaging.

His group after that pursued a “test-and-learn” approach to create the container, dealing with glassblowers to explore what techniques and shapes permitted using the least amount of glass without the things breaking.

This weak point is where the base satisfies the side, developing a right angle, and due to the fact that the material can’t be precision-targetted to fill simply that certain place in a mould, the amount of glass used general has to be raised.

The hand-blown container has actually an adapted drop shape, with a rounded base and concave neck, but at the same time it echos elements of Diageo’s recognisable Johnnie Walker bottles in its slightly squared-off sides and shoulder.