Eligo Studio creates homely Milan showroom for winemaker Masciarelli

The spaces include abundant tones and responsive products such as the lime plaster on the walls and lacquered timbers in wine red, chocolate and cream that are enhanced by furnishings upholstered in soft leather.

A screen device covered in burgundy-coloured natural leather creates the centrepiece of this apartment-style showroom in Milan, made by local firm Eligo Workshop for Italian winemaker Masciarelli Tenute Agricole.

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The showroom also features an informal living room with a sofa, elbow chairs and a huge art work by painter Nicola Troilo. Eligo Studio and Masciarelli interacted to select the art in the showroom, with a focus on artists from the Abruzzo area where the winery is based.

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The cooking area includes an island that works as a chef’s table for samplings, cooking screens and presentations. Its tapered synopsis was made to reference the iconic Pirelli Structure made by Milanese designer Gio Ponti.

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Our most prominent newsletter, previously called Dezeen Weekly. Sent every Thursday and including an option of the best reader remarks and most talked-about stories. Plus periodic updates on Dezeen’s solutions and invites to Dezeen events.

We will only utilize your email address to send you the e-newsletters you have actually requested.

At the centre of the 120-square-metre floor plan is a display screen system covered in burgundy-coloured natural leather that supplies practical storage space in addition to showing a collection of Masciarelli containers in backlit specific niches.

The display room on Corso Magenta was developed by Eligo Studio as a cozy and inviting area, where going to clients and participants of the press can example Masciarelli’s wines and experience the brand’s culture in a casual yet expert setting.

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